01 / WEAR ITTEE
Conversation-starting tees
Big, readable one-liners for school pickup, grocery runs, and every moment you choose laughter over losing it.
Ecommerce for the gloriously over-it
Tired. Funny. Still unstoppable.
Relatable tees, mugs, and tumblers for moms 40+ who run on caffeine, conviction, and a very selective supply of patience.
Printed on demand with no dusty warehouse or manufactured hype.
For the 40+ mom era
The Unbothered promise
Real-life humor, not polished-mom perfection.
01
Made to feel seen
Every line starts with an actual mom moment—from car line chaos to hot flashes and teen eye-rolls.
02
Made when you order
Print-on-demand keeps the collection intentional and avoids unnecessary overproduction.
Pick your coping mechanism
Your mood, now available in merch.
Bold, giftable pieces designed to make another mom laugh before she’s finished her first coffee.
Browse everythingMugs for the morning meeting
Because some thoughts are better printed on the cup than said out loud.
Tumblers that keep up
For errands, sidelines, commutes, and the long drive to absolutely everywhere.
Fresh punchlines
2–3new designs monthlyNew drops, chosen by mom logic
We listen to polls, shares, and the jokes moms send to the group chat—then turn the favorites into future drops.
Current favorites
Find the line that sounds like you.
Permission granted
Wear the thought you almost said out loud.
Find your new favorite tee, upgrade the emotional-support tumbler, or send a fellow mom the gift of feeling completely understood.
Enter your unbothered era